Advertising Questions

If a firm is looking to establish and develop a personal relationship with its customers, the single most effective approach it can use is ________________ ___________________.

During its annual Black Friday sale, a local electronics store gave customers a chance to win a new laptop computer. Customers only had to fill out a card with their name and address and drop it into a box. One winner would be chosen at random. This is an example of a _______.

_______ advertising typically involves offering consumers advertising links to brand content based on what they're searching for.

True or false: Once a promotion mix has been selected, a company should not change it.

Select all that applyWhich of the following are the two major advantages of radio advertising? (Check all that apply.)Multiple select question.It is good for complex messages.It doesn't require marketers to segment an audience.It allows for effective market segmentation.It is cost-effective.It has a long exposure time.

An advantage of _______ is that this is often what people think of first when they hear the term marketing.

Along with being one of the most cost-effective media available, another major advantage of ___________________ advertising is the ability to market to small geographic regions including very small or rural communities.

A good rule of thumb marketers should use when determining the optimal promotion mix is to _____.

While sitting at a baseball game, Kendra notices that the area near the scoreboard periodically changes to display advertisements for various things. This is a type of advertising known as _________________ advertising. (Enter one word in the blank.)

The marketing mix element where most of a firm's communications with the marketplace occur is called ________________.

Programs used by marketers to reward customers with discounts and free products in return for frequent and continuous patronage are known as _____.

Now widely available on smartphones, _____ are documents that entitle the holder to a discount on a product.

Because it requires a greater degree of involvement on the part of the consumer, _______ advertising is especially appealing for high-involvement (significant) consumer products, such as a house or a car.

Paid Internet advertising can be broken down into paid __________________ advertising and paid ________________ advertising. (Enter one word in each blank.)

The goal of _______________ ________________ is to stimulate quicker and more frequent purchases of a product. (Enter one word in each blank.)

In order to increase sales, a supermarket decided to exhibit and advertise its products on window and counter displays as well as on floor and wall racks. In this scenario, the supermarket is using _____ as a sales promotion tool.

True or false: A marketer's costs of doing business overseas increases based on the regulations of different countries.

True or false: Packaging of a product influences the product message.

Display materials and advertising-like devices that are designed to increase traffic, draw attention to a product, and promote impulse buying are collectively referred to as _____.

A firm decides to coordinate the various promotion mix elements in order to provide its consumers with a clear and consistent message about its products. This firm is engaged in _____.