Advertising Questions
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Select all that applyWhich of the following are elements of the promotion mix? (Check all that apply.)Multiple select question.Public relationsEmployee trainingPersonal sellingSales promotionDeliveryAdvertising
Excessive sales promotion at the expense of advertising has the potential to _____.
A firm engaged in a(n) _______ strategy, will coordinate the various promotion mix elements to produce a clear and consistent message about its products that customers will understand.
In an integrated marketing communications program, a salesperson provides which communication functions? (Select all that apply)
According to your text, the element of the promotion mix that most consumers think of first is ___________________ . (Enter one word in each blank.)
Packaging specialists are used in the second phase of packaging, which is known as the _____ process.
_____ is referred to as the value-added tool or sales accelerator.
Experts in package engineering, graphic artists, label producers, and package warehousing companies are part of the _____ process of packaging.
Identify tasks that personal selling accomplishes better than any other communications tool. (Check all that apply.)
Trade promotions are a type of marketing strategy designed to _____ products through the distribution pipeline.
As it pertains to marketing, all of the activities that communicate the value of a product and persuade consumers to buy it is referred to as _______.
In planning for a trade show exhibit, the best booths are ones that ______.
A direct inducement that speeds up the movement of a product from its producer to its consumer by offering incentives at any point in the marketing route is known as a promotion.
Trade show booth representatives should exhibit which characteristics? (Select all that apply)
A drawback of sales promotion is that it _____.
In order to be effective in maintaining customer loyalty, direct marketers should always _____.
True or false: A state government and a federal government are always in agreement concerning requirements of product packaging.
Exhibitions where manufacturers, dealers, and buyers of an industry's products get together for demonstrations and discussion are known as _____.
Marketers change a package for which of the following reasons? (Select all that apply)
The most costly way to communicate with prospects is through the use of ______.