Advertising Questions

Jared was shopping for a new lawnmower. One of the brands he was looking at would give him $25 back on his purchase if he mailed in a form with a copy of his receipt. This type of sales promotion is called a _______.

True or false: While there are many positive aspects to the use of social media in public relations, it can also have negative effects for a firm.

When done correctly, what is the major advantage of publicity as a promotion mix tool?

A(n) __________________ is a promotional item that is given as an incentive for performing a particular act, typically buying a product.

While in the grocery store, a clerk entices customers to buy a new type of pizza by offering them a small taste. This is an example of which sales promotion technique?

Marketers divide magazines into two categories: ____________ magazines and ________________ magazines.

The maker of Lays potato chips wanted its customers to choose the next new flavor of its chips. Contestants would submit their ideas along with an idea for an advertising jingle and the winner would receive a cash prize and have their chip idea placed into production. This is an example of which sales promotion technique?

According to your text, business spending on which form of advertising has been increasing over the past decade?

By allowing customers to accumulate points or other benefits for doing business with the same company, the goal behind the use of _________________ programs is to strengthen customer relationships.

Ted's Taco Bar is opening a new location on campus. The first 100 customers to visit the new location will receive a free taco along with their orders. Which of the following sales promotion tools is being used by Ted's Taco Bar?

Billboards, signs in sports arenas, and ads on the sides of buildings are all forms of ______________ advertising.

Sales promotions directed to B2B firms including wholesalers and retailers are called _______________ sales promotions.

The nontraditional form of advertising that is communicated to the consumer via a handheld device is referred to as ________________ advertising.

Even though it is an expensive sales promotion technique, the use of ______________ can be a powerful tool for getting customers to actually buy the product after they have tried it. (Enter one word in the blank.)

Your text defines _______ as the set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product

Because customers often fail to redeem them, marketers like to use ____________________ as a sales promotion tactic.

While checking her e-mail, Stacey noticed that Groupon was offering a deal where she could buy one meal, and get another one free at her favorite restaurant. This is an example of a(n) _______.

According to your text, the sales promotion technique that is especially popular in the airline and hotel business sectors is _________________ __________________.

Select all that applyOf the following, what two words are key to understanding how advertising fits into the promotion mix? (Check all that apply.)Multiple select question.PersonalUniqueInformativePaidNonpersonalFace-to-face

Select all that applyWhich of the following are advantages to television advertising? (Check all that apply.)Multiple select question.Relatively low cost compared to other forms of advertisingAbility to target specific marketsAbility to work with DVR recordersAbility to combine various senses to appeal to consumersAbility to demonstrate a product in use