Advertising Questions
Explore questions in the Advertising category that you can ask Spark.E!
An interactive process of communication that typically uses multiple media to communicate with customers and create or maintain a relationship with those who respond to the message is _____.
In trade shows, _____ refer to a marketing or public relations approach that involves preparing displays that tell about an organization or its products.
For IMC to be effective, communication must be ______. (Select all that apply)
The form of advertising in which a prospective customer is urged to respond immediately and directly to the advertiser is known as _____.
In a _____ strategy, the representatives of marketers directly sell products and services to consumers, either at home or at work, instead of going through an intermediary.
A sales method based on person-to-person contact, such as by a salesperson at a retail establishment or by a telephone solicitor is known as _____.
The convenience and availability of which of the following have been important factors in the growth of direct marketing. (Select all that apply)
A laptop manufacturer introduces a new and advanced model in the market. The company's website lists toll-free numbers that customers can call to inquire about the updated features of the laptop or to make a purchase. This is an example of _____.
True or false: A customer's impression of the salesperson often dictates the customer's perception of the firm.
The process of building and strengthening relationships by creating and coordinating a strategic communications program through a variety of media is known as _____.
Element Aristotle Considered Most Important
The oldest marketing method is _____, which has seen significant growth due to recent social and technological changes.
_____ is the best way to develop a strong customer database.
Advertising Media Scheduling Strategies
publicité sur bandeau / bannière (sur internet)
You're immersed. You're outside yourself. You're taken out. When do youhave quiet time and unstructured time?
recommendation publicitaire faite par une célébrité / recommander / vanter
product placement is waving of products into programming without adequate disclosure
publicité gratuite / campagne d'information grand public
The Red Cross, WWF, Doctors without Borders are ...