Advertising Questions

Which type of promotional goal focuses on a call to action for the consumer

Distributing coupons is an example of which component of the promotional mix

Because it incorporates many of the strengths of the other budgeting methods without falling prey to their weaknesses, the _______ method is typically considered the best of the budgeting methods.

Which components of the promotional mix give the marketer control over the message

Which tool for evaluating social media marketing strategies measures both social influence and outreach, providing a score for each on a user's profile?

Which component of the promotional mix includes marketing activities that provide a short-term incentive to buy and is usually used in combination with other forms of promotion

Which type of promotional goal is usually used during the maturity phase of a product's life cycle to maintain market share

Because of advances in technology that cause information to spread faster than ever before, _______ is now a 24-hours-a-day, 7-days-a-week job for marketers across government entities, for-profit industries, and nonprofit organizations.

As a public relations tool, ____________ involves disseminating unpaid news items through some form of media to gain attention and support.

A plan for the optimal use of the elements of promotions is a

Select all that applyWhich of the following should be taken into consideration when determining a promotion mix budget? (Check all that apply.)Multiple select question.The geographic location of the firm's customersThe level of competition in the industryThe types of products being sold by the firmThe size of the company's sales forceThe number of media outlets available in the area

In order for marketers to evaluate an ad campaign, they set a baseline measure before the ad campaign begins. This is referred to as a(n) _______.

In 2010, BP was responsible for a massive oil spill in the Gulf of Mexico. When the company realized it was facing a serious problem, it updated its website with details on the company's efforts to contain the leak. The company also donated money to help a food bank feed people whose incomes were depleted by the oil spill and it hired laid-off workers to help clean the beaches and animals contaminated with oil. BP's actions can be classified as _______.

Companies that use the percentage-of-sales method allocate a specific percentage of a period's ____________ to the promotional budget for that period.

The _____________ method to budgeting is a top-down approach that is simple and fiscally conservative but offers no other benefits for the organization.

Select all that applyWhich of the following tools are used specifically for measuring the effectiveness of social media? (Check all that apply.)Multiple select question.LinkedInGoogle AnalyticsKredBuzzsumoFacebook

A firm that posts a video on Facebook showing how its product had a positive impact on someone's life is using _______ as a public relations tool.

Firms typically determine their promotional budget using one of three methods: the objective-and-task method, the percentage-of-sales method, and the ______________ method

When done correctly, what is the major advantage of publicity as a promotion mix tool?

A(n) __________________ is a promotional item that is given as an incentive for performing a particular act, typically buying a product.