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the smallest and basic unit of taxonomy

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Imagine that you are the marketing manager for Nike Golf and you have been asked to use diversification analysis to identify growth opportunities for Nike Golf. For the purposes of this activity, you can assume that Nike Golf currently serves only the domestic (U.S.) market and lacks a presence in China, Russia, Brazil, or India. Additionally, you can assume that Nike Golf's existing product lines are limited to golf accessories including golf gloves, golf balls, and golf clubs. This activity is important because marketing managers use tools like diversification analysis to set strategic direction for the firm followed by the allocation of resources to move in that direction.Select the appropriate category of product and market for each item below.1. To capitalize on the expanding middle class, Nike Golf begins selling its golf clubs in India for the first time.2. Recognizing the huge number of Chinese travelers, Nike Golf develops a full line of Nike Golf luggage for the Chinese market.3. Nike Golf sells more golf gloves to U.S. customers by expanding its golf glove offerings.4. Nike Golf develops a new line of men's and women's golf-themed sleepwear for the U.S. market.5. Taking advantage of low production costs, Nike Golf creates a brand-new energy drink for Russian golfers.6. Nike cuts the price on its Crush Extreme golf balls to increase sales by 20%.7. Nike Golf creates a new line of energy bars formulated especially for golfers which will be sold in golf pro shops across the U.S.8. The growth of the Brazilian golf market inspires Nike Golf to start selling its current line of golf accessories including tees and towels in Brazil.
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