Linguistics Questions

What is a word or phrase that is a verb that ends in -ing and is used as an ADJECTIVE

True/False: You must have a DO to have an IO

Receives the action and answers who or what after an action verb

This usage comes BEFORE the verb in a statement (not a question)

What the sentence is about and performs the action of the verb

Pronouns that point out and start with "th"

Described as masculine, feminine, or neuter

A prominent company approaches you with a lucrative contract. They'd like you to serve as their PR rep and they're willing to pay top dollar. In discussing their needs, you come to realize that the company has made some bad decisions, sacrificing quality and safety in their products. They want you to convince the public their products are safe, even though you have reason to believe they are not. Is it ethical to accept the contract?- Yes. You're job is to spread the messages your client pays you to spread, not to determine if those messages are true.- No. You can not accept a contract from a client who's asking you to be deceptive in your communication.- Yes. You can accept the contract and then try to convince them to be more honest in their communication later.

In which form of research do we attempt to objectively code and describe communication to identify messages that publics have received, or look for trends that PR should address?

What is the most common error in attempts to evaluate public relations programs?- Using single measures of message readability- Failing to include clippings as part of the evaluation- Publishing the results for competing organizations to see- Hiring research firms with little experience in public relations- Substituting measures from one level for those needed at another

Which era brought the formation of public relations professional associations?

PRSA has established professional values for its members. Which one is NOT among the PRSA professional values?- Honesty- Fairness- Advocacy- Independence- Loyalty- Expertise- APR credential

Your firm publishes a newsletter directed to brokerage houses. One of your clients asks you to help make their company better known among stockbrokers. You publish a highly optimistic forecast of the company's business prospects, leaving out some information about problems.You also fail to indicate that you're paid to represent this company. Were you under any obligation to disclose this relationship? Should you print a correction that includes all the information you have about the company?- You should print a correction that includes the information you withheld, but there's no need to point out that you're paid to represent the company.- You don't need to print a correction. The information you printed was accurate. It's within your discretion to decide to leave out potentially damaging information and you're not required to tell the public who you're working for.- You should print a correction that includes the information you withheld and you should also disclose your relationship with the company.

All of the following are true regarding today's marketplace, EXCEPT:- Consumer confidence has rebounded in all sectors of the marketplace- High profile scandals have rocked Wall Street- Corporate excess has resulted in legislation to reform corporate behavior.- Arthur Anderson is no longer doing business.

T/F: If you focus only on "technique" rather than "content" of communication, you can wind up distributing inaccurate, misleading or incorrect information.

You're employer asks you to give a speech to the public about a new plant your company is building. You visit the plant before giving the speech written by your immediate supervisor. During the tour you learn that several claims in the speech aren't entirely true. What should you do?- Give the speech your supervisor wrote because it isn't your job to correct your supervisor. If the claims are wrong it isn't your fault, you didn't write the speech.- Let your supervisor know the speech can't be delivered without changes because some of the claims are inaccurate.- Give the speech your supervisor wrote assuming any inaccuracies will be corrected later. It's not a big deal as long as corrected information gets to the public at some point.

Who was the first corporate vice president of public relations, insisting that he have a voice in policy and that the company's performance would be the determinant of its reputation?

While the profession of public relations has many success stories and positive outcomes for society, there are some unethical practices that have a negative impact. Check all in the list below that are negatives of public relations.- Gains advantages for and promotes special interests, sometimes at the cost of the public well-being.- Publicity clutters already choked channels of communication with pseudo-events and phony phrases that confuse rather than clarify.- Sometimes corrodes our channels of communication with cynicism and credibility gaps.- Promotes human welfare by helping social systems adapt to changing needs and environments.

A PR practitioner should avoid all of the following questionable practices, EXCEPT:- Never leave an error uncorrected- Occasionally, you can invent and attribute quotes- Never indulge in puffery- Never make assumptions about dealing with the news media

Which element of a PR plan presents the specific knowledge, opinion, and behavioral outcomes to be achieved for each well-defined target public? These serve as milestones on the way to our PR goal.