Business Questions
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Is detached observation or participant observation safer
Does detached observation or participant observation potentially see more details
cheap and easylarge samplesare pros of what research method
Are interviews quantitative or qualitative?
interpretation difficultiesmisunderstandingsare cons of what research method
Are experiments qualitative or quantitative research?
high response rate, fewer misunderstandings, insight are pros of what method
honesty/personal informationInfluence of interviewerare cons of what research method
A car manufacturer has developed a new product idea to launch an electric vehicle. Currently, the company is developing a prototype and working on projected costs, revenues, and profit potential. The company is currently in what stage of the new product development process?
The key advantage of individual branding is that the potential poor performance of one product does not tarnish the brand image of other products in the firms portfolio.
Today, though cutting expenses is still a main factor, the desire of many firms to focus on core competencies is a driving force behind the increase in:
In todays economy, personal selling has evolved to take on elements of customer service and marketing research. Why is this the case?
Numerous event organizers purchase insurance that can coverimpacts of inclement weather.potential financial losses.coverage for buildings or other structures/contents..all of these.
Today, there are only 5-10 sport marketing and event management agencies involved in the creation and promotion of sporting events.TrueFalse
The function of client marketing involveslocating appropriate endorsement opportunities for clients.developing entertainment extensions for clients.booking personal appearances for clients.All of these are correct.
Many local sports events use volunteer sports event management, a good place to gain early experience.TrueFalse
Fund-raising as a marketing tool is usually used and appropriate for what types of events?For-profit eventsCause-related marketing effortsCharitable eventsCause-related marketing efforts and charitable eventsFor-profit events and charitable events
Zero-base budgeting requiresaccounting for the receipt and timing of all sources and expenditures of cash.a review of all activities and related costs of an event as if it were the first time.informing the manager of the cash amount needed to pay expenses at predetermined times.usage of last year's budget with only minor changes being allowed
Sport event management began during the 1800s to increase profitability.TrueFalse
A young person starting out in sport event management would probably begin withan internship.work as a sports agent.marketing.secretarial work.