Advertising Questions

WHICH OF THE FOLLOWING IS A POST TESTING TECHNIQUE USED BY TELEPHONE SURVEY OR PERSONAL INTERVIEW TO DETERMINE WHETHER A PERSON REMEMBERS SEEING AN AD DURING A SPECIFIED PERIOD WITHOUT GIVING THE PERSON THE NAME OF THE BRAND?A) gross rating points (GRPs) B) unaided recallC) corrective advertising D) pulsing

KELLY WAS INVITED TO EXAMINE A FREE COPY OF A NEW MAGAZINE CALLED COASTAL LIVING. IF SHE DID NOT ENJOY THE MAGAZINE, SHE COULD WRITE "REFUSED" ON THE INVOICE FOR HER SUBSCRIPTION, WHICH WOULD ARRIVE ABOUT THREE WEEKS AFTER THE FREE MAGAZINE. THE MAGAZINE'S PUBLISHER WAS USING ________.A) a rebate B) samplingC) product placement D) a premium

Philadelphia's Christmas Village located in Love Park can be considered a ______________ because it appeared one day and will disappear in a month or two.A. Pop-up StoreB. Sales PromotionC. Brand Competition D. Hypermarket

Apple went into an exclusive partnership with Starbucks when it introduced iTunes. This allowed Starbucks customers to browse, download, and buy songs from Apple. This type of broad marketing that connects commonalities across two different types of businesses is an example of ________________.A.Horizontal Marketing SystemB.Upward systemC.Spacious SystemD.Vertical Marketing System

Urban Outfitters corporate created a __________ to help employees conduct business with honesty and integrity.A. Code of EthicsB. Joint VentureC. Brand Competiton D. Hyper Market

COCA-COLA TELEVISION ADS THAT BUILD AND MAINTAIN BRAND AWARENESS ARE A TYPE OF ________.A) institutional advertising B) reminder advertisingC) informative advertising D) comparative advertising

United Airlines recently received a lot complaints and negative comments because of an incident with a passenger that went viral on the web. As a result, United Airlines is using ____________ to rebuilt their reputation.A. Everyday Low PricingB. Crisis ManagementC. Pull StrategyD. Channel Levels

Tom works for Villains Inc. and he gives Senator Scum $1,000 to help get a bill passed that will benefit Tom's company. What is this called?A. BriberyB. ExtortionC. CheatingD. Unethical Behavior

You just found out that TGI Friday's just granted you the right to use its trademark, business systems and processes. As a result you will be opening a restaurant according to these specifications this fall. What is this considered?A. Consumer ethnocentrismB. FranchisingC. Brand Competiton D. Non-store retailing

Franchising is a kind of ______________ because the franchisee is contracted out by the franchisor. Together they coordinate the overall process related with the particular company. A. Distribution IntensityB. Retailer CooperativeC. Contractual VMSD. Corporate VMS

PPS is a distributor and supplier of medical equipment and supplies. The company uses sales representatives in order to get the products to the end users. The sales reps go on sales calls to existing customers and visit prospective customers.What kind of sales force does PPS use?A. Product Sales ForceB. Outside Sales ForceC. Inside Sales ForceD. Customer Sales Force

Sam's Club can be considered a __________ because it sells bulk items for a low price.A. Lifestyle CenterB. Strip MallC. Warehouse ClubD. Inventory control

Coca-Cola drinkers began sharing pictures of themselves drinking coke on social media. As a result, Coca-Cola started a campaign which featured names on the outside of the bottles. Customer shared pictures online is a form of ___________ that influenced advertising. A. Channel conflictB. Point of purchase displayC. User generated contentD. M-commerce

To request a car through Uber you download the app, create an account with your credit card information, use the service, and pay all within the app. Since this transaction is processed completely through the app it is a form of ________________.A. E-commerceB. TelemarketingC. M-commerceD. Direct commerce

Many producers are shifting away from using intermediaries or replacing traditional channels with new types in order to distribute their products to consumers. This is known as _________.A. DisintermediationB. DisseminationC. DiffusionD. Dispersion

The signature red and white Target logo, signage that says, "Expect more, pay less," and the white dog with bulls eye that appears in commercial are a part of Target's _______________. All of these components create the same look across all locations to achieve consistency.A. User-generate contentB. Vertical Marketing SystemC. PremiumsD. Corporate Identity

Ashley works as an independent beauty consultant for Mary Kay. She sells Mary Kay products by holding parties, distributing catalogs, and occasionally, going door-to-door. Mary Kay uses a _________marketing channel.A. SegmentedB. DirectC. IndirectD. Dual

Select all that applyWhich of the following sales promotion techniques are directed to B2B firms, but not to individual consumers? (Check all that apply.)Multiple select question.Loyalty programsRebatesTrainingAllowancesTrade shows

A manufacturer of yogurt found that its product was responsible for a breakout of E. coli. In response, the company issued refunds to consumers who bought its product, and immediately had all of its production plants cleaned and sanitized. In addition, the company donated money to help raise awareness of the disease as well as compensate those who became sick. This is an example of ____________________ management.

True or false: Public relations is not as important today as it was years ago.