Advertising Questions

An organized network of marketing intermediaries that move goods from producer to consumer or to facilitate delivery services is known a _______________.

A grocery store is an example of a ___________________.

In contrast to the "we talk, you listen" mindset of the past, the new _______________________ is interactive and conversational.

Advertising is the delivery of announcements and promotional messages via time or space _____________ in various mass media.

______________________ assist in moving and marketing goods and services between producers and consumers.

A firm's overall plan for moving products through intermediaries and on to final customers is its ________________________.

Runners in the Broad Street Run wear a race bib that tracks each runners individual time because of its electromagnetic material. The ability track each runner is made possible by ________________.A. Frequency ProgramsB. EncodingC. Inventory ControlD. RFID

WHICH OF THE FOLLOWING COMPANIES USES A DIRECT MARKETING CHANNEL?A) Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogsB) Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide C) Germfight, a factory that manufactures dental products that it distributes only to select department storesD) Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store

While other promotional mix elements, such as advertising, promote sales and brand image in the long-term, _________ helps a firm reach an immediate objective.A. Direct MarketingB. Sales PromotionC. Interactive MarketingD. Public Relations

Joe makes furniture out of wood and sells it to people in his town. Before he can make the furniture he has to buy lumber from a local manufacturer. His system of getting furniture to the customer is the ________________.A. SourceB. Click and MortarC. Channel of DistributionD. Communication Model

Toro ran a clever preseason promotion on some of its snow blower models, offering some money back if the snowfall in the buyer's market area turned out to be below average. This is an example of a _______.A.SweepstakesB.RebateC.Loyalty ProgramD.Premium

Nonstore retailing includes ALL of the following EXCEPT ________?A.Pop-up storesB.Off-price retailersC.Direct selling (e.g., door-to-door)D.Automatic vending

There 8.1 billion people on Earth right now, 2.9 billion have a FaceBook account. What percent of people have a FaceBook account?

A producer of beverages and snack foods wants to market its products to the 14-to-22 year-old demographic, providing incentives to respond instantly to time-sensitive offers. Which of the following forms of direct marketing would this producer MOST likely choose?A. m-commerceB.Direct-response TVC.Direct MailD.Telemarketing

Retailers like Sony Style orchestrate every aspect of the shoppers' store experience ... even the subtle fragrance of vanilla and mandarin orange (designed exclusively for Sony) that wafts down on customers. Sony Style is carefully managing the ________?A.Push StrategyB.Store AtmosphereC.LifestyleD.Trade Promotion

Annual and quarterly financial reports are both examples of ________ activities.A.LobbyingB.Media RelationsC.Investor RelationsD.Corporate Identity

Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. She is using ________. A.Press ReleasesB.LobbyingC.Institutional AdvertisingD.Crisis management

The year FCC (Federal Communications Commission) banned cigarette ads from TV and radio

Power Pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trimmers. To boost sales, Power Pro issues a 50-percent- off coupon to the first 100 buyers at all Home Depot stores in the Northeast. Which element of the promotion mix has Power Pro used in this scenario?A.Public RelationsB.AdvertisingC.Personal SellingD.Sales Promotion

TO REDUCE ISSUES ASSOCIATED WITH THE INTANGIBILITY OF THE SERVICES OFFERED BY A RESTAURANT, THE RESTAURANT OWNER WOULD BE MOST LIKELY TO DO WHICH OF THE FOLLOWING?A). empower employees to handle customer complaintsB). provide clean tablecloths and cloth napkins for each new customerC). lower prices on entrees between 4PM and 6PMD). offer a service guarantee to ensure customers that food quality will be consistent