As a college student in 2024, having a strong LinkedIn presence is really important.
With over 875 million members globally, LinkedIn is the world's largest professional networking platform.
An impressive LinkedIn profile can do you a lot of good.
It's a great way to connect with professionals in your desired industry, apply for jobs and internships, and demonstrate your skills to recruiters.
But there is one tiny or, should we say, huge problem. Only a handful of students know how to create a professional LinkedIn profile.
Is it because it's so difficult? Not really.
You're missing a detailed guide that can walk you through every step to create a solid profile.
And fortunately for you today, that's what we'll discuss in this article.
10 Steps to Create a LinkedIn Profile in College
As we said earlier, building a professional LinkedIn profile while still in university doesn't have to be a pain in the neck.
All you have to do is follow the ten steps laid out when creating your LinkedIn profile.
1. Choose an Appropriate Profile Photo
Your profile photo is the first thing people will notice when visiting your LinkedIn page.
And you know what they say: first impressions are everything. The logical thing here is to have a high-quality and professional image of yourself.
Here are some tips:
- You can use a current photo of yourself smiling. This should look professional and trustworthy.
- Dress professionally as you would for a job interview. Solid-coloured dress shirts or blouses tend to work best.
- Pay attention to framing and background. Aim for good lighting against a simple backdrop.
- Consider editing for brightness/contrast adjustments to bring out facial details.
Having a polished profile photo goes a long way to show you care about your professional look. Something has little as this can attract some good networks.
2. Write an Engaging Profile Headline
Your headline should be just below your photo on your profile. Make sure it is not more than 120 characters. It's a good approach to quickly tell your visitors who you are.
Given limited space, focus on showcasing your program of study and immediate career aspirations.
For example: "Third Year Marketing Student Seeking 2025 Summer Internship Opportunities".
3. Customize the URL for Your Profile
When customizing your profile's URL, aim to create a clean web address using a variation of your name.
This makes it easy to promote your profile and have it remembered. For example, it can be something like www.linkedin.com/in/john-smith-2024b
The year of your expected graduation is useful for personal branding. You can update this later on LinkedIn when needed.
4. Expand the About Section
Use the About section to provide a summary of your academic achievements, goals, extracurricular activities and what you bring to the table professionally.
This is essentially your elevator pitch explaining why you would make a valuable hire or connection.
You have 2,000 characters here, so be concise while highlighting aspects most relevant to your career interests like:
- Degree program and projected graduation timeline
- Relevant coursework/projects
- Key skills: writing, analytics, coding abilities etc.
- Volunteer work or campus club leadership positions
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5. Include All Relevant Skills
Pay attention to the Skills section of your profile, as it offers recruiters a snapshot of your capabilities. Peruse LinkedIn's suggested skills based on your academic program and add 5-10 that you feel confident are strengths.
Supplement by inputting important skills you possess that are absent from their recommendations.
It is beneficial to include hard technical abilities like particular computer programs and soft skills such as communication, team collaboration and problem-solving.
Having all relevant skills displayed will ensure your profile surfaces in more recruiter searches relating to those keywords.
The skills section offers tangible evidence regarding what you presently bring to the table professionally.
6. List Your Work Experience
Even without full-time office jobs, you can maximize early work experiences like summer jobs, retail, restaurant work, or campus roles.
Brief descriptions of your responsibilities and achievements are valuable for demonstrating positive performance.
List roles in reverse chronological order, focusing on showcasing transferable skills versus just daily duties. Emphasize instances of strong teamwork, customer service, organization or sales skills, for example.
Use numeric facts when possible to illustrate your workplace impact, like "Supported 15% increase in daily café sales through upselling techniques". Such measurable results will impress business readers.
7. Develop an Engaging Story
While the Experience, Education and Project sections focus on factual content, your Summary paragraph at the top of your profile gives a narrative overview in your own voice.
Within 160-200 words, explain who you are, what excites you about your field of study, previous influential experiences/internships, and soft and hard skills gained.
You can also chip in outside passions like sports or community service, and ultimately, what career path you envision in the years after university.
This section helps visitors quickly grasp the essence of your personal brand. It's a great way to personalize and craft your story intentionally.
8. Expand Your Network Thoughtfully
A common LinkedIn mistake students make is randomly adding professionals they don't know to expand their network.
Instead, focus on quality connections that align with your goals. Pursue online conversations that lead to exchanging contact information after demonstrating shared interests.
Connect with alumni working in your desired field through campus career networking events. Subsequently, they requested to add each other on LinkedIn, citing their desire to stay updated on their career journey in that industry.
You can use LinkedIn to make connections through meaningful interactions. Spend time browsing LinkedIn for professionals who are working in the roles you aspire to.
Reach out, indicating admiration for their career path and interest in connecting if they're open to offering informal advice.
9. Request Recommendations
Recommendations on LinkedIn provide credibility regarding your talents and work ethic from professionals familiar with your efforts.
Typically, they come from prior bosses, professors, or advisors who can publicly endorse your skills and character to bolster your personal brand.
First, focus on obtaining 2-3 recommendations from current or recent roles where your contributions are clearest.
Then, as you advance through university, request additional recommendations from faculty teaching courses where you excel as further evidence of your academic abilities.
10. Keep Your Profile Current
Remember to continually update your LinkedIn profile as you gain new skills, work experiences, achievements, and connections.
Set calendar reminders every few months to add relevant activities. Recruiters focus their searches on recent information to evaluate current candidate competencies.
An outdated profile implies limited motivation to showcase the latest about your qualifications.
Stay on top of refreshing content so your LinkedIn presence accurately reflects what makes you a strong hire as you move toward graduation.
Conclusion
Creating a professional LinkedIn profile during university is an investment that yields significant dividends in expanded professional opportunities.
If you can diligently apply these best practices, you can leverage the world's largest online talent network to build an impressive personal brand and launch your future career.
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