In the study of behavior analysis, we are constantly looking at the relationship between what an organism does and what happens in the environment immediately afterward. To understand why behavior changes over time, we must look closely at behavioral consequences. These are not just abstract ideas; they are observable stimulus changes that occur following a specific behavior. By understanding how these changes are presented and how certain variables influence our "wanting" of those changes, we can predict and influence behavior with precision.
Behavioral Consequences and Stimulus Change
At its core, a behavioral consequence is an observable stimulus change. When we talk about "stimulus change," we are referring to a shift in the environment that occurs as a direct result of an action.
There are two primary ways a stimulus can change following a behavior. One involves the removal of something, while the other involves the addition of something. This article focuses specifically on the second type: stimulus presentation.
Stimulus Presentation
Stimulus presentation occurs when something new is added to the environment following a behavior. This relationship is most easily understood through an "IF-THEN" framework:
- IF a specific action is performed (e.g., pressing a computer's power button),
- THEN a specific stimulus is added to the environment (e.g., the computer boots up).
A close-up, high-angle photograph of a person's hand. The index finger is pressing down on a silver laptop keyboard. The focus is on the interaction between the finger and the key, illustrating the "IF" part of the stimulus presentation example.
Another real-world example of stimulus presentation might be a professional interaction:
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