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Theo ma trận BCG, những SBU có tốc độ tăng trưởng của thị trường thấp (bão hòa) nhưng doanh nghiệp lại có thị phần lớn và cung cấp dòng thu nhập lớn nhất mà nhà quản trị doanh nghiệp không cần đầu tư thêm nhiều thuộc nhóm đơn vị kinh doanh nào?
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