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The e-commerce company Amazon wants to increase its sales of food products by signing agreements with grocery markets (markets located in cities that sell fruit, vegetables, meats, fish and other perishable products). Amazon has already signed an agreement with the Mercado de la Paz in Madrid to sell its fresh products through its web platform. For a supermarket chain (e.g. Mercadona), this Amazon strategy is: a) An internal factor that represents a threat. b) A macro-environment factor that represents a business opportunity. c) A factor in the competitive microenvironment that represents a threat. d) None of the above.
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