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In recent years, different digital platforms such as Movistar, Netflix, HBO or Amazon Prime have been implemented in Spain, offering online access to series, films and documentaries. In the case of Movistar, the company offers a wide range of contents through its channels: cinema, sports, children, documentaries, cooking, series, football, etc. From the point of view of the segmentation strategy, Movistar is applying a: a) Undifferentiated strategy. b) Differentiated strategy. c) Concentrated strategy. d) Connected strategy.
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