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"Asignatura Empatía" is a project developed by Samsung together with the Spanish Ministry of Education, Culture and Sport with the aim of combating bullying. As part of the project, Samsung has produced a video that recreates a case of cyberbullying suffered by a schoolboy. This video is used in secondary schools to raise awareness of this serious problem for students. From a marketing point of view, this action is included within what is known as:a) CRM. b) Marketing 2.0. c) Corporate Social Responsibility (CSR). d) None of the above.
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