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- USA: conception, marketing, publicité, logistique... activités à haute VA- Arabie Saoudite: extraction de l'huile —> pétrole (corps en plastique)- Taiwan: transformation du pétrole en granulés de plastique (chlorure de polyvinyle)- USA: création parallèle de machines d'injection de moules en plastiques (très coûteux et main d'œuvre qualifiée)- Chine, Malaysie, Indonesie: Envoi des machines + granulés et moulage du corps de Barbie- Japon: fabrication des cheveux- Chine: coton chinois et fabrication des vêtements - Apres assemblage, la Barbie est expédiée sur tous les continents
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