Business Questions
Explore questions in the Business category that you can ask Spark.E!
To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
What can be learned from monitoring the sales data of any hospitality and tourism business:
The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?
When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?
The Smart Travelers' Store is planning a special promotion for Valentine's Day. What should you do the day before to make sure that your department is prepared?
You handle your restaurant's public relations activities. What would be an issue would be appropriate for the restaurant to address:
How do customers benefit when salespeople use effective techniques in selling?
What should a destination marketer put in the lower right-hand corner of an ad layout?
To track how customers respond to advertisements, many marketers use ______ measures.
When Maddie checked in at the Happy Airline ticket counter for her five-hour economy-class flight to California, the customer service agent explained that hot meals and complimentary cocktails would only be served to business-class and first-class passengers. For that reason, the Happy Airline agent suggested that Maddie pay a small fee to move from economy-class to business-class for the flight. This is an example of
Before suggesting substitute products to customers, salespeople should
To celebrate the end of high school and the beginning of college, Frankie is planning to spend three months backpacking in Europe. Frankie wants to see a lot of sites and do a lot of things, but he doesn't have that much cash to spend. Given his financial situation, what type of lodging property would you recommend to Frankie for his trip?
The main message of advertising copy usually focuses on a product's
One week prior to its official grand opening, Wacky Wild Fun Park invited 200 teenagers to a complimentary "sneak preview Saturday" of all that the amusement park has to offer- its rides, food and entertainment. At the end of the day, as each teen passed through the exit gate, park employees gave each guests five Wacky Wild Key chains to pass on to their friends. Park employees also reminded the departing guests to tell their friends about all the fun they had at the amusement park. This is an example of:
What is an important part of designing an effective advertisement:
An up-and-coming international hotel chain invited a popular syndicated television show host to stay at one of its hotels for a night and then share her experiences with her viewing audience and blog readers. The hotel chain asked the talk show host to act as a(n) ________ in its word-of-mouth marketing campaign.
The Coleman Company sells its own brands of tents, coolers, grills, and sleeping bags. This is an example of
An e-mail that allows the reader to click on certain text and be transported to a specific web site is using
An account manager for a large national travel company is responsible for proofing print ads that will coincide with the company's Super Bowl ads. What type of proof should the account manager request?
What color harmonies tend to stimulate intense emotion and energy?